Shake Up Your Holiday

HEB's Central Market was a major client that I worked on during my internship at RBMM/The Richards Group. This is some of the process process behind the concept and design for a holiday pitch, which was chosen to be the grocery store’s 2015 Christmas marketing concept.

Central Market loved my concept and style of Shake Up Your Holiday, but they requested to have food photography (rather than illustrations of food) to help drive sales for the items they’d be featuring during the holidays. After my internship ended, Jeff Barfoot beautifully re-illustrated the designs to help make a seamless transition between photography and image.

Pictured below is my process behind the concept and initial illustrations for the campaign.

Designer / AD: Jen Beck

Illustrator / CD: Jeff Barfoot

Copywriters: Rachel Drawer and Chris Smith

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