Central Market loved my concept and style of Shake Up Your Holiday, but they requested to have food photography (rather than illustrations of food) to help drive sales for the items they’d be featuring during the holidays. After my internship ended, Jeff Barfoot beautifully re-illustrated the designs to help make a seamless transition between photography and image.
Pictured below is my process behind the concept and initial illustrations for the campaign.  
Designer / AD: Jen Beck
Illustrator / CD: Jeff Barfoot
Copywriters: Rachel Drawer and Chris Smith
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