The brand recently renamed themselves from Hyland's Naturals to just Hyland's. It was important to them that their tagline spoke to a) the fact that their products are crafted from natural ingredients and b) their legacy and expertise, since the brand has been trusted to make homeopathic products for families for over 120 years.
It was important to also introduce new visuals to the Hyland's brand language to speak to the myriad of natural and organic ingredients that make up their homeopathic product line. Photography continued the emotional and awareness level marketing, illustrations of ingredients supported video graphics and website needs, while 3D rendered worlds were imagined to spotlight key products, bring to life the characters on the packaging, and create a flexible graphic system that would allow us to easily shift from paid to website to social with ease.
