How did this project come about? Well, it was peak pandemic and Oatly was looking to give fun activities to their oat-milk drinking family. They sent me some reference images of their CEO doing chores around his house, like the one of Toni dusting below, and asked that I make them into coloring book pages. I provided two visual illustration styles. The first option matched their existing look and feel and was similar to the staff drawings I had done in the past. The version they ended up going with matched more of a traditional coloring book page.
Illustrations were then used on packaging and showed up in stores across the world.
If you look, you might still be able to find one of them!
If you look, you might still be able to find one of them!