Oatly CEO Coloring Book

Have you ever had the opportunity to color real action scenes from the life of a global oat drink CEO while at the same time learning a thing or two about what makes Toni so, well…Toni? Neither have we. These print-at-home downloadable coloring sheets can keep kids busy for upwards of a few minutes which is basically days in our previous lives.

Illustration

OATLY • Freelance

How did this project come about? Well, it was peak pandemic and Oatly was looking to give fun activities to their oat-milk drinking family. They sent me some reference images of their CEO doing chores around his house, like the one of Toni dusting below, and asked that I make them into coloring book pages. I provided two visual illustration styles. The first option matched their existing look and feel and was similar to the staff drawings I had done in the past. The version they ended up going with matched more of a traditional coloring book page.

Reference Image

Visual Option 1

Visual Option 2 (selected)

Illustrations were then used on packaging and showed up in stores across the world.
If you look, you might still be able to find one of them!

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