How did this project come about? Well, it was peak pandemic and Oatly was looking to give fun activities to their oat-milk drinking family. They sent me some reference images of their CEO doing chores around his house, like the one of Toni dusting below, and asked that I make them into coloring book pages. I provided two visual illustration styles. The first option matched their existing look and feel and was similar to the staff drawings I had done in the past. The version they ended up going with matched more of a traditional coloring book page.
Reference Image
Reference Image
Visual Option 1
Visual Option 1
Visual Option 2 (selected)
Visual Option 2 (selected)
Illustrations were then used on packaging and showed up in stores across the world.
If you look, you might still be able to find one of them!
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