e.l.f. Cosmetics and Latin music sensation Manuel Turizo celebrate every ojo, labio and cara with the release of Manuel Turizo’s new single & music video, which launched on social, Youtube, and Spotify. The song quickly became a viral sensation, with over 3M views/plays (and counting) within a week of launching and a myriad of tiktok dance recreations.
3M plays within the first week and counting!
The spanish-language song titled “ojos. labios. cara.” translates in English to “eyes. lips. face.” which also happens to be the acronym and mantra for e.l.f. Cosmetics.
Despite being some of the most passionate consumers of cosmetics, Latinas, and especially Afro-Latinas, are often overlooked in beauty advertising. As the brand that stands for inclusivity and every eye, lip, and face, e.l.f. Cosmetics wanted to shine a spotlight on them. So we set out to honor Latin women with “ojos. labios. cara.” a song and music video that celebrates the power of the eyes, lips and faces of the Latin Community.
To celebrate Latina makeup styles, we went back to the 1940s, an era when Pachucas wore makeup as a political statement. In a society that was trying to silence them, they developed styles you couldn't ignore – bold wingtips, bright lips, and a maximalist look that spoke volumes. This look is more than a makeup aesthetic – it’s a visual representation of female struggle and rebellion against the patriarchy.
Real OOH and social post for Spotify Colombia
An Unreal Set
Sharing some BTS on set of the XR Screen and Unreal Engine environments that were used to create the music video. Using this technology allowed us to create the feeling of a continuous shot video through blocking and the merging of on set vs BTS transitions.
AWARDS
Hermes Creative Awards - 2024 Gold Winner
(Electronic Media / Social Media / Interactive Media / Video Creativity / 190. Original Music)
Shorty Awards - 2024 Winner
Music Video
Hermes Creative Awards - 2024 Gold Winner
(Electronic Media / Social Media / Interactive Media / Video Creativity / 190. Original Music)
Shorty Awards - 2024 Winner
Music Video