Red Rocks Unpaused

Like everything else in 2020, Red Rocks concerts were put on pause. As a Red Rocks sponsor and music lover, Visible had to do something. Being an all-digital phone service, we hit play on an all-digital Red Rocks and create an unprecedented virtual concert series controlled by fans.

Social Activation • Social Campaign • Design • Illustration

MADWELL

A new type of livestream

With performances by Nathaniel Rateliff & The Night Sweats, Phoebe Bridgers, Megan Thee Stallion, Lil Baby, Sam Hunt, and Brett Young, it was important that we got the word out. The Red Rocks Unpaused social campaign was born, directing our followers and fans to tune in to a much needed live concert from some of their favorite artists. It's safe to say, it was a hit.

2.5 BILLION impressions

Over 2.9 million hours watched.

Red Rocks capacity: 9,525
Total Red Rocks Unpaused attendance: 8,684,202

This is so cool. But how did it actually work?

Fans were able to follow along, engage, cheer, change camera angles, and participate in polls on their phones or computer. The following tech video walks you through how it was all possible.

AWARDS!

The One Show: Silver, Livestream • Social Media
The One Show: Bronze, Digital Experience & Immersive • Interaction
The One Show: Bronze, Social Post/Campaign • Social Media

Creative team:
Kelley Bode
Libby Dean
Kelsey Nguyen
Andy Diaz
Ryan Kurz
Jen Beck
Wake Coulter

Animation:
Scotty Noland
Zach Morin

ACD/CDs:
Pedro Saldarriaga
Brett Dixon
Brian Naujelis
Court Shopfer

ECD:
Jeff Gillette

Account:
Kait Erickson
Charlie Smith
Natalie Ross

Production:
Julia Goldsmith
Jeff Yeatman
Brigid McEntee
Mike Margiotta
Danute Rasimaviciute

Social Media Manager:
Madison Allen

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