This spot launched phase two of the "Singles" campaign, which continued the celebration of single people and how, with Visible, they could finally get the same savings and benefits on wireless as families... but without needing to have a family. This campaign aired around Valentines Day, so our messaging broke through the noise of typical ads featuring couples that time of year, and instead targeted a different kind of customer.
Stills were also captured on set and used to further promote the campaign on social media, paid media, and the website & app.
