Springs Spiked Punch

Spring’s Spiked Punch is a ready-to-drink alcoholic beverage developed by Heineken’s Innovation team, designed to tap into the growing cocktail-in-a-can trend. With a focus on natural fruit flavors and a light, bubbly texture, the brand was crafted for easygoing social moments—think picnics, parties, and everything in between. We partnered with the team to create a bold, playful visual identity that matched the product’s fun, flavor-forward personality. Our work spanned packaging refinement, expanded art direction, and the creation of still and video campaign assets. These visuals brought the brand to life across social media, web, and external communications, helping launch Spring’s Spiked Punch with energy and style that resonated with its target audience.

@springsspiked Hanging poolside with your favorite spiked punch.
Is there any other way to summer? 🌊🕶🌞 #GatherRoundSprings

@springsspiked Springs is packed with real fruit and botanicals, and spiked just enough to start the party.Talk about a crowd pleaser. 🙋‍♀️🥭 🌺 #GatherRoundSprings

@springsspiked When it comes to summer hangs, we don’t play around.
Hence our 12 serving box for everyone who comes through. 🌺🥭🥒🍋
#GatherRoundSprings

@springsspiked We like our picnics sunny, yummy, and centered around a nice big box
of Springs (or two). Tell your friends.🧺 ☀️ #GatherRoundSprings

Agency: Madwell
Group Creative Director: Diana Bosniack
Associate Design Director: Jen Beck
Senior Copywriter: Charity Lombardo
Senior Designer: Tanya Pedra
Designer: Zenzile Sky Lark
Producer: Courtney Browne
Group Account Director: Nicole Daniel
Account Director: Julio Gonzalo

Production Company: Starfish
Executive Producer; Jenita Spirtovic
Director: Kata Farkas
Photographer: Lara Callahan
Production Team: Isaac LeFevre, Chiara Gerek
Wardrobe: Bex Vanderway
Set Design: Danielle Wood
Food Styling: Sean Dooley
Manicurist: Shirley Cheng
Post: Curt Saeui

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