I spearheaded the development and design of the brand book, working closely with the head of strategy and creative.
A poser series I art directed, photographed, and designed to visualize their brand language during the pitch.
As the design lead for S'well, I was in charge of owning all internal brand projects that would help visualize the brand strategy for the rapidly growing hydration company. While working closely with executive leadership, strategy, and the creative department, I acted as the advocate and voice for design from pitch process to campaign development.