In the new ad, two marketing executives – one of which is played by Jason’s son, Gabe Greenspan – are in a conference room mid-pitch trying to sell Jason Alexander on participating in an ad campaign that claims their wireless plans and pricing structures are fully transparent. After a few questions, Jason discovers that there are indeed hidden details to their plans – and that’s why he’s decided to join Visible’s campaign, where the “yada, yada, yada” truly doesn’t exist.
concept sketch
render
This project was an EXTREMELY fast turn response (6 weeks) to Metro by T-Mobile's "Not a Yada Yada" campaign. The time between concepting and production was barely over a week, so in order to move quickly, the team shot the entirety of the spot on an XR Screen. Everything besides the actors, the conference table, and the floor was built in Unreal Engine. This allowed for us to make an extremely bespoke environments without the need for a physical build - all while be able to make updates to the set in real time.
graphic assets concepting
fake competitor logo
conference room details
early render lighting test
title card design
And it wouldn't be a proper TVC launch without a little social shade 😎
ACD (Art): Jen Beck
ACD (Copy): Devin Kharpertian
CD (post production): Chris Church
ECD: Jeff Gillete
Designers: Elena Anunciado & Laura de la Cruz
CCO/Director: Chris Sojika
EP: Jenita Spirtovic
Production Director: Brigid McEntee
Senior Producer: Meg de Recat
ACD (Copy): Devin Kharpertian
CD (post production): Chris Church
ECD: Jeff Gillete
Designers: Elena Anunciado & Laura de la Cruz
CCO/Director: Chris Sojika
EP: Jenita Spirtovic
Production Director: Brigid McEntee
Senior Producer: Meg de Recat