The choice is just Visible

The world of Visible upgraded to 3D in their latest brand evolution. The brand has intrinsically existed in a digital space anyway - it's a phone service in an app; they don't actually have physical phone stores. This new visual language has allowed the brand to create a full 3D toolkit that optimizes efficiency and flexibility, allowing for quick turn assets, pivoting for new messaging/promotions, and faster production of OLV spots. Plus, it looks pretty awesome.

A flexible 3D Toolkit
The goal was never to have just a one-off OLV spot. Visible needed a living, growing, flexible brand system that could move at the pace of 5G wireless. Promos are a large aspect of telecom, so the brand needed the ability to pivot and highlight specific RTBs from one month to the next. Introducing: the Blue World 3D Toolkit. The phone is the hero, the icons and environment help shape whatever story needs to be told: unlimited data, no contracts, no hidden fees, bring your own device, switch now, $25 a month wireless (aka SAVINGS!), 5G data, the list is, well, unlimited... Whatever the messaging, the toolkit can support it.  
As we developed more objects, the system would grow to the point that we could create bespoke OLV spots and paid media ads without the need to create anything new other than a storyboard.
Lifestyle Photography
Strategically, our top priority with the new Visible lifestyle photography was ensuring we’re creating something additive that works in support of our larger brand ecosystem. We needed to create a photography visual system that was strongly connected to our 3D world, while adapting our approach to take full advantage of the benefits the inclusion of people can provide.
Our set designs were be inspired and informed by the sets in our 3D Toolkit. It’s a combination of abstract and geometric forms that act as a digital platform for our talent to exist and interact within. 

The set itself was intentionally monochromatic, pulling heavily from our blue color palette. But any opportunity to create continuity with lighting, props and wardrobe allows for secondary colors to make a supportive appearance.
Can't forget the process
Drawing is a huge part of my process (and the process I encourage from my team.) Please enjoy some sketching from my ipad that were created throughout the course of this project.
TEAM
Associate Design Director: Jen Beck
Design Support: Elena Anunciado, Anna Lindelle
Senior Copy: Sam Dickson
Copy: Kaitlin Bowen
CD: Chris Church
ECD: Jeff Gillette
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